Content Marketing Manager (Einblick Analytics, Inc.)

• Employer: Einblick Analytics, Inc.

• Timeframe: Aug. 2022-Feb. 2024

• About Einblick: Einblick is a seed-stage data science startup based on 6 years of PhD research at MIT and Brown University. Founded in 2020, Einblick is the AI-native data notebook that writes and fixes code, plots beautiful charts, builds models, and much more.

• Description: As the content marketing manager on a small team, I am responsible for all written content and deliverables on our website, email newsletters, Product Hunt launches, press releases, social media, landing page, as well as guest posts on other sites. As we were building a highly technical product, my fluency in Python and SQL were also key assets to this position. I was tasked with writing Python tutorials, creating sample data notebooks, running statistical and machine learning models, as well as testing out new product features and providing user feedback. In addition, as we did not have a formal in-house designer or video editor, I learned the basics of Figma, GIF making, and video editing to streamline the creation of media assets for our website. In addition, I ghost-wrote for influencers and executives of the company as needed.

• Key Projects & Statistics

  • 140+ pieces of written content across the website (up from 12)

  • Organic traffic increased from 100+ monthly to 9200+ monthly

  • Organic keywords increased from 36 to 5300+ keywords

  • Newsletter subscribers increased from 4000+ to 11000+

  • SEO and competitor analysis using Ahrefs; Mixpanel and HubSpot for internal metrics

  • 50 Python tutorials

  • 48 written

  • 2 edited

  • 62 blog posts

  • 6 long form, 3 competitor analysis, 9 launches, 23 SEO posts

  • 21 edited

  • 11 generative AI/prompt engineering tutorials

  • 5 scripted YouTube videos

  • 33+ GIFs

  • 17 miscellaneous posts

  • 3 guest blogs (Analytics India Magazine and Python Software Foundation)

  • Projects/Launches

  • Notebook import (press release)

  • UI update

  • AI assistant

  • New homepage

  • Prompt (press release + Product Hunt)

  • ChartGen AI (Product Hunt)

  • JupyterLab extension

  • Gearing up for data apps

  • Example posts

  • Einblick Prompt Press Release (PR Newswire)

  • Partnership Blog Post (Python Software Foundation)